Professional 

statement
 

Digital Content Marketing professional with master’s level education and experience in storytelling and marketing for digital, print and social media.

 

Skilled in content development, social media engagement and marketing strategy with strong management abilities and proven experience in nonprofits (B2C) and for-profits (B2B).

Skills

  • Marketing strategy

  • Content development

  • Digital engagement

  • Social Media

  • Email Marketing

  • Websites

  • Storytelling for multiple platforms

  • Online advertising

  • Writing and editing

Work

experience
 

Digital Marketing Coordinator                           

​Saint Louis Science Center, St. Louis, Mo. 

Dec. 2016-Present

I oversee the digital content marketing initiatives for one of the largest science centers in the U.S. and abroad, serving more than one million people each year

  • Executed two website launches, one an interim site, of slsc.org. Increasing pageviews by 66% over two years 

  • Led the initial phases of the rebranding process of the Science Center which launched in Sept. 2018

  • Increased likes on Facebook by 29%, followers on Twitter by 33%, and followers on Instagram by 104%

  • Improved email open rates by 8% with template improvements and a new content strategy

  •  Developed an institutional content calendar that matches marketing initiatives and supports each area of the SLSC

  • Helped increase Membership sales by 25% over two years through digital strategies and online advertising

  • Spearheaded a science content initiative to create educational Youtube videos

  • Created written, photo and video content for social media and slsc.org

  • Built social media advertising campaigns and worked with media buying agency to launch and place ads

  • Supervised, educated and recruited interns 

Marketing Manager
EBE Technologies, St. Louis, Mo.
Aug. 2015- Dec. 2016

I manage, execute and measure the marketing strategy for a software company focusing on recruiting, safety, financial, carrier management and mobile solutions for the transportation and logistics industry.

  • Design print and digital advertisements for newspapers, websites and email newsletters 

  • Direct the strategy for email marketing campaigns including creation, segmentation and tracking

  • Write blog posts focused on critical topics and issues in the transportation and logistics industry

  • Create press releases announcing new products and integration partnerships

  • Manage trade show activities and sponsorships for 20 conferences during the fiscal year

  • Optimize company website, ebeships.com, for search engine optimization, increasing traffic by 20 percent over 11 months

  • Collaborate with transportation professionals to create success stories 

Marketing and Communications Associate                 Leepfrog Technologies, Iowa City, Iowa
Oct. 2014- Dec. 2015
(Full-time Oct. 2014- Aug. 2015, Freelance Aug.- Dec. 2015)

I planned, developed, and implemented marketing strategies and communications for a software company focusing on catalog, curriculum and scheduling management solutions for colleges and universities.

I accomplished the following while at Leepfrog:

  • Initiated a rebranding of the company's flagship product line CourseLeaf

  • Developed content and the content strategy for a new website, courseleaf.com

  • Spearheaded the creation of an online user community for CourseLeaf and its 600 users 

  • Created content and the layout for new print marketing materials for conferences 

  • Launched a social media strategy utilizing Facebook and Twitter

  • Collaborated with registrar and marketing staffs at colleges and universities for success stories

 

Marketing Manager / Communication Specialist       Saint Louis University, College for Public Health & Social Justice, St. Louis, Mo. 
June 2012- Oct. 2014

I managed the marketing and communication efforts for Saint Louis University’s newly established college with 16 academic programs.

I accomplished the following while at SLU:

  • Increased the incoming student population by 13 percent for 2014 through marketing strategies and recruitment collaboration

  • Improved college's reputation through success stories, helping increase national ranking from 36 to 23 in U.S. News & World Report rankings 

  • Created multimedia content for college website, print marketing materials and six social media pages 

  • Developed brand standards consistent with SLU’s branding for newly established college

  • Executed a relaunch of the college’s websites, publichealth.slu.edu and socialwork.slu.edu

  • Optimized the college’s websites for search engine optimization, increasing traffic by 62 percent over two years

 

Editor-in-Chief                                

​The University News, St. Louis, Mo. 

May 2010-May 2012

I directed the business, marketing and editorial operations of the weekly student newspaper at Saint Louis University (circulation of approximately 6,000).

I accomplished the following while at The UNews:

  • Newspaper awarded “best overall newspaper” by the Missouri College Media Association for 2011

  • Increased readership by 36 percent and advertising revenue by 25 percent over two years

  • Managed the production of 54 newspapers and 10 special sections in two academic years with an operating budget of $100,000

  • Supervised a staff of 21 editors, 43 staff members and four advertising representatives

  • Launched a new website and social media platforms to increase online readership and advertising revenue

  • Coordinated and edited all editorial content published

  • Wrote articles and breaking news for the newspaper and website​

 

Technical skills
  • Associated Press Style writing and editing 

  • Adobe Creative Cloud: InDesign, Photoshop and Illustrator 

  • CMS

  • CRM Software

  • Google Analytics

  • Microsoft Office

  • Photography 

  • Videography

  • Final Cut Pro

  • Pro Tools

  • Some HTML

 

 

Education

Saint Louis University                                   

Master of Arts in Communication, GPA: 3.77/4.00

May 2014

 

  • Developed an online manual, thehealthytweeter.com, on how to construct credible public health messages on Twitter 

  • Courses: Digital Storytelling, Contemporary Issues in Media, Strategic Communication, Marketing Management 

 

 

Saint Louis University                                    

Bachelor of Arts in Communication and Environmental Studies, GPA: 3.41/4.00

May 2012

 

  • Activities: The Omicron Delta Kappa Society, Psi Theta, National Communication Honor Society, Martin Luther King Jr. Scholar, Micah Program, Student Alumni Ambassadors 

  • Courses: Multiplatform Journalism, Editing, Media Ethics, News Writing 

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