digital & social media

Developing content, organization and strategy for websites, social media, banner advertisements, user communities, email campaigns and online manuals. 
Websites

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At Saint Louis University's College for Public Health & Social Justice, I executed a relaunch of their websites publichealth.slu.edu and socialwork.slu.edu

 

This relaunch included creating a new site organization, writing content and developing a strategy to boost traffic. 

 

By writing content to maximize search engine optimization, I was able to boost the web traffic of these sites by 62 percent in two years. These websites are now the main marketing tool for the college's 16 degree programs. 

Social media 

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At Saint Louis University's College for Public Health & Social Justice, I implemented a social media strategy for six platforms. 

 

The college wanted to use social media to engage their prospective students, current students and alumni with information about research and other activity in the college. 

 

I established @SLUPublicHealth on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Youtube. Each of these platforms delivering unique content and strategies for engaging these audiences. 

 

 

Banner advertisements

 

At ​​EBE Technologies, I design banner advertisements for various websites specific to the Transportation and Logistics Industry. 

Using various analytics data, I was able to prioritize placement and ad content to increase traffic to the EBE website, ebeships.com

 

User community

 

At Leepfrog Technologies, I spearheaded the creation of an online user community for the company's flagship product line CourseLeaf and its 600 users. 

I gathered input from Courseleaf users, Leepfrog staff and I researched best practices for creating an engaging user community. 

Before the launch of the community, I trained staff and client groups on how to effectively use the community to spark meaningful discussions and share best practices using CourseLeaf. 

Email campaigns

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At EBE Technologies, I direct the strategy for email marketing campaigns including creation, segmentation, scheduling and tracking. 

Using analytics data, I adjust the strategy to increase the number of clicks and to target specific groups with tailored information. 

 

Online manual

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As a graduate communication student at Saint Louis University, I developed an online manual, thehealthytweeter.com, to provide professionals at schools of public health with a guide to constructing credible public health messages on Twitter. 

 

The purpose of this manual is to further establish schools of public health as an authoritative source of preventative health information on Twitter. 

 

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